User-Generated Content or UGC refers to reviews, photos, and posts from customers. For local businesses, trust and credibility are paramount – consumers rely heavily on reviews, ratings, and testimonials when deciding to engage with a business. Corry spent years in education when she felt a tug in her heart to leave the classroom and dive head first into entrepreneurship by opening a photography business on the island of Oahu, Hawaii. They know a thing or two about shifting seasons as female business owners in their 40s.
SEO on-page: cuida los tiempos de carga
A while ago I noticed that lots of SEO blogs were talking about voice search. Zombie pages are pages on your site that don’t bring in any traffic. …then “pogosticks” back to the search results to find something that actually helps them.
Keep in mind that SEO Anomaly when reviewing a competitive website or content, the assumption is that it was created and published with SEO in mind. However, this may not always be the case, so don’t be surprised if your competitor’s pages are not optimized; rather, look at this as an opportunity. Any effective competitor analysis will naturally begin with a review of competitors’ websites to see “how” they may be able to outrank you and/or what they may be trying to rank for. As such, when it comes to online visibility and local SEO, competitor analysis isn’t just a best practice – it’s a necessity.
Evergreen content can be vital as an SEO tip for long-term organic traffic. This term refers to content that is always relevant, no matter when you read it. If you’re lucky enough to have more than one-page ranking in the first two positions, you can count your luck and move on to review another keyword. This means Google is paying more attention to specific sections within your posts and pages, making it easier to surface specific content without considering the page’s primary focus.
- In the past, SEO experts recommended even placing your keyword at the beginning of the title whenever possible, as this would carry more weight in search engines.
- Other than frequent algorithm updates by Google, smart SEOs keep coming up with new and effective SEO tactics.
- Although using keywords in your meta description isn’t a ranking factor anymore, organic CTR is.
- Google began taking page speed into account for SERP rankings in 2018, making it a critical area of focus when you enact your strategy.
Traffic Analysis
These four strategies can help you get things started but keep in mind link building is often a long, hard process. A good promotion plan typically includes link building, guest posting, or social media plan to get other influencers to share your articles. Take the time to define who you are writing for and what type of content your ideal customer expects. For example, if your goal is to drive more inbound traffic and generate brand awareness through content, then you might create a good amount of keyword-targeted content to drive SEO traffic.
As we described in this article, start by optimizing your on-page SEO. This includes how keywords are used on pages as well as site architecture. Once everything is locked down on your site, you should begin expanding on your content using the same high-performing keywords. Our HOTH Guest Post product, for example, gets you high quality, natural, white-hat in-content links to your site to help boost your rankings. As other websites discover your free tool and it’s value, they’ll begin mentioning it in their articles or posts. Each of these mentions could result in a backlink leading to your site.