The higher your keyword ranking position, the more likely users are to see and click your results. YMYL rankings are handled differently from how ecommerce transactional queries are ranked, and local search is different again. It might be tempting to check your Google Maps ranking by searching for your business on the platform yourself. Checking your own Google Maps ranking can be difficult because the results vary based on who’s performing the search result, their location, and other personalized factors.
Step 1 – Improve Your Page Loading Speed
Richards shared that by creating content that addreÂsses semantically relateÂd topics and answers common questions improved her rankings and user experience. SimilarWeb stands out SEO Anomaly for its detailed and actionable insights into website performance and competitive landscape. Its intuitive interface and comprehensive data make it easy to understand complex metrics, helping you make informed decisions to improve your digital marketing efforts. Whether you’re looking to gain a competitive edge or optimize your site for better performance, SimilarWeb is a valuable tool in your SEO arsenal. Begin by entering your website URL to access a broad range of insights.
When customers review your business on Google Reviews, the results will show up on your profile. Google Business Profile was cited as the #1 local ranking factor in a recent survey of marketers. Information from your profile will appear in many areas of Google Search, including in Google Maps and in the new AI feature. It will also help you see which pages are slipping in rankings so you can prioritize improving those.
Adapting Your SEO Strategy with Algorithm Updates
If your site is overly confusing and causing users to click back to the search engine result page, your bounce rate increases and your user session time drops. If something is difficult to do on your website, your visitor will follow the path of least resistance and go somewhere else. This shows Google that you really do have unique content on your website, and that your pages aren’t just duplicate content. To improve your Google ranking for a particular search, it’s a good idea to tell the search engine immediately what the page is about.
Acquire Quality Google Reviews
Now, the question is how to avoid and prevent keyword cannibalization. Well, you can use Google Search Console to analyze your website and see if multiple URLs rank for the same search query. Keyword cannibalization is when multiple pages on your website rank for the same keyword. The definition alone tells you that something isn’t right because such an occurrence would harm the Google ranking of these pages. Semrush and SE Ranking can detect them and let you get rid of them promptly. It’s another factor decreasing your ranking because you weren’t diligent enough to remove it and it just plagues the website experience.
For example, when I talk about case studies within the content, I always link to the case studies section of the site. Almost all of your pages should have at least 1-2 outbound links as citations. Think of a citation as borrowing someone else’s expertise to add more credibility to your own content. Citations are an easy way to demonstrate expertise and trustworthiness in your content. It’s worth spending the time to optimise your content for clarity – Especially at the beginning of new sections and sub-sections. Formatting your answers this way gives Google the clear information they need and essentially proves what you’re saying is true with the supporting details.
Active directory presence management allows companies to improve Google rankings, drive more local consumers, and foster long-term trust. They signal to Google that your site is authoritative and trustworthy. A well-organized XML sitemap makes your site easier to read and improves your chances of ranking high in local search results.
- A site that loads quickly, responds well, and remains visually stable leads to lower bounce rates, higher engagement, and better overall performance.
- The Google platform itself carries a high level of credibility, and local businesses can ride the wave of this credibility by taking advantage of everything the platform provides.
- Use tools like Google Analytics and Google Search Console to track performance.
- Ensure your content is well-researched and structured with bullet points, FAQs, and multimedia elements.
Whether you need a freelance content writer or a UX designer, if there’s any other aspect that you feel you need help with, hire the help of the professionals. Also, does the traffic boost convert to more customers and sales? SEO is time-consuming and if you don’t track your results, you won’t know where to make changes and if it’s worth the time and effort. As mentioned earlier, adding visuals like infographics can also help to lower your bounce rate which in return will also improve Google search page rankings.