Running a website crawl is the most efficient way to gather lots of useful data about every page of your website. Running this SEO audit gives you three things to take action on to improve SEO. We found that AI Overviews SERPs trigger 849% more features snippets, vs. non-AI Overview SERPs. For example, our list of top Google searches declined massively in 2021. It’s important to ensure that the most important pages you want indexed are included in your sitemap. To check that everything works as it should, install Ahrefs’ SEO Toolbar, type each URL version into your browser, then check the HTTP headers to ensure they all redirect to the same “master” BHS Links version.
The SEO Audit 365 tool is very user-friendly, and the interface is easy to understand. Overall, this tool very helpful and recommend it to anyone who wants to improve their website ranking and get more traffic from organic search results. A key strategy is to analyze your competitors’ keyword profiles. A keyword research tool can reveal what keywords your competitors are ranking for, but your site is not. This can uncover untapped niches or long-tail keywords that you might have overlooked.
- Begin by examining your competitors’ backlink profiles using a backlink checker tool.
- I always integrate Google Analytics (GA4) and Google Search Console (GSC).
- Bring your clients’ websites to new heights in organic search rankings with keyword monitoring.
Performing a content audit can help you determine whether or not your consistency is beneficial, and if not, how you can drive meaningful change to restore it. Download The Complete Technical SEO Audit Workbook now and get the tools you need to supercharge your SEO audit process. This tool includes a world-class knowledge graph that Inlinks use to read a website and understand the main entities used. Using one line of code, this is all automated in such a way that Google will understand. This also includes using AI to construct and write content based on that content brief at will.
Best free SEO tools for keyword research
For higher ranking pages, PA will typically be higher than your Domain Authority. These are essential tools for any website owner or SEO professional looking to improve their site’s ranking on search engine results pages. The next step before doing a deeper analysis is to check your organic traffic. Login to Google Search Console and view the “Search Results” report. An SEO audit refers to the process of evaluating various elements of a website that impact its performance in organic search. Using your vertical-specific keyword research, write or rewrite your meta tags, making sure to optimize them for the keywords that will help them show up in search.
Bounce Rate Analysis:
Consider the use of image captions during the SEO audit where applicable. Captions provide supplementary context for images, aiding both users and search engines in understanding the content and context of the images. Other factors affecting your organic search positions are what are referred to as off-page factors. Off-page factors make up almost 80% of search engines’ ranking algorithms, making accurate off-page analysis absolutely critical. These factors are mostly focused on links — the number of links you have, the anchor text used, and where these links are placed. For example, backlinks — or links to your site from other sites — are a key component of off-page SEO.
This provides an opportunity to recover visibility while the remainder of the audit is carried out. While SEO audits may vary slightly, each one should analyze basic technical SEO “table stakes” such as sitemaps, server errors, and metadata. At a high level, an audit should cover off on accessibility, indexation, and optimization.