Crawling your site is easy; simply download and install Screaming Frog. Once the scan is complete, export the data into a CSV file for further sorting and prioritization. The first step is crawling your website with crawler software. This helps find technical SEO issues that otherwise wouldn’t be so visible. Screaming Frog is one of the most trusted names in this, but Sitebulb is another highly recommended one.
SEO Audit Library
- Google rewards high-quality, user-friendly content and penalizes spam.
- Technical SEO ensures search engines can crawl, index, and fully understand your content.
- This audit assesses technical aspects, such as website structure, mobile-friendliness, and indexing.
- It is very important that user experience complies with standards and aligns with search intent.
- Investing a little extra time in improving your internal links is always worth it.
If you’re going to hire someone, an SEO audit can be a standalone service or a way to test out an agency or consultant before a longer-term engagement. The results you get will vary based on which option you choose. Goals and budgets are often a factor when it comes to which option a company chooses (using tools or hiring a consultant or agency). People who wish to make a blogging career usually believe that popularity and good writing skills are enough for a success. Next, you need to make sure that your content is popular among readers and other bloggers.
When you conduct an SEO audit, you receive a list of action items you can fix on your site. It’s a great way to help you improve your site’s performance and drive better results for your campaign. With pages that aren’t robust, you’ll want to beef up the content or redirect them to content-rich URLs.
How do search engines work?
A well-established geospatial software company needed their website to match the caliber of their business. During an initial audit, Cadence found that their URL taxonomy was disorganized, affecting their SEO performance. By creating a more structured site architecture, Cadence helped Google better recognize which pages were most important, improving rankings for the key pages. To be truly effective, radio marketing should be supported by a strong SEO foundation. If someone hears about your business and then searches for related keywords online, they should be able to find you easily.
Additional server configurations such as accurate HTTP headers, accurate 404 error pages and page load times affect your search engine traffic as well. WebFX will identify and determine the best way for you to optimize these files to ensure positive results. The creation, optimization and submission of a sitemap.xml file enables search engine spiders to better crawl your site. It also helps visitors to quickly scan your whole site for relevant information. Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.
After auditing hundreds of websites, the most frequent or significant problems are not complex technical SEO issues. For example, if you want to capture People Also Ask placements, identify common questions Google is showing in the PAA box. You can do this by simply searching for your target keywords and noting SEO Anomaly what questions appear in the PAA section.