Essentially, search engines want to provide the best experience for their users, and page speed is a big part of that. You can use free services, such as Google’s PageSpeed Insights to see how long each of your pages takes to load. Alternatively, you can test your website’s performance with speed checkers such as GTmetrix or Dareboost, which can also provide site speed comparisons and tips for optimization. Individual tools typically do one thing really well and may include some bonus features, but you’re still likely to need more than just one tool. For example, Screaming Frog is great for on-site SEO auditing, but you can’t do keyword research. KWFinder is an excellent tool for KW research, but it’s lacking in advanced features, such as KW gap analysis and thorough site auditing.

We’ve tried to make it as concise and easy to understand as possible, and learning the basics of SEO is a vital first step in achieving your online business goals. Basic technical knowledge will help you optimize your site for search engines and establish credibility with developers. As I continue to expand my knowledge and expertise, I encourage you to dive in and explore these tools. They can provide you with invaluable insights and help you build a strong foundation for your SEO efforts. With consistent practice and the right tools, you’ll be well on your way to mastering SEO and enhancing your online presence. These tools cater to specific needs, such as browser-based SEO analysis and specialized marketing strategies, allowing for a tailored approach to your SEO efforts.

It’s only second to Google when it comes to being the largest website crawlers. SEO experts can’t get enough of Ahrefs’ Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website need improvements to rank better in search engines.
How do you choose the best SEO tools?
With the right SEO platforms tools, https://seo-anomaly-insight.online/france/seo-anomaly-fr-8/ you can significantly increase your website’s visibility and search rankings. SEO minion is a free browser extension for Chrome that analyzes on-page SEO elements, checks for broken links, highlights internal and external links, and offers a SERP preview. This makes it easier to present a holistic view of your SEO performance.
PlePer is a local SEO management software with tools for analyzing and managing Google Business Profiles (GBP). This SEO tool also lets you analyze your competitors’ profiles so you can use the insights to optimize your GBP account and get better local search visibility. ContentKing is a real-time SEO auditing and content tracking tool — it tracks your website 24/7, so any issues related to SEO don’t go unnoticed for too long. I like that the tool is cloud-based, meaning there’s no installation required, and your data and reports are available whenever you need them.
Semrush Writing Assistant is a powerful content optimization tool tucked inside the https://seo-anomaly-metrics.online/france/seo-anomaly-fr-40/ massive Semrush SEO ecosystem. It’s a second-best Surfer SEO alternative that gives you scores on everything that matters—readability, word count, consistency, and originality. What really shines is how it pulls real-time data from your top competitors for whatever keywords you’re targeting. GrowthBar helps you create content from scratch with SEO baked in from the start. Surfer SEO has become a favorite tool for many content marketers, SEO specialists, and business owners.
Search traffic & keywords
Google Keyword Planner (part of https://seo-anomaly-apogee.online/france/seo-anomaly-fr-9/ Google Ads) provides keyword volume and competition data. Google Trends allows you to explore search interest over time. PageSpeed Insights evaluates loading times and gives performance suggestions. Rich Results Test checks whether your pages support structured data for enhanced SERP display. Google Lighthouse is an auditing tool that analyzes site performance, accessibility, SEO, and more. Originally launched as a free keyword tool, Ubersuggest has evolved into a full SEO toolkit.
General SEO reports, specific SEO reports, and even white label SEO reports are easily generated for your clients in one convenient place. “SEO Site Checkup runs through a fast audit of your site, checking for proper tags and surfacing any errors that might come up.” Ubersuggest is best for small businesses and individuals managing up to 15 websites. I recommend you get started with the Free plan, then upgrade to a paid plan for extra SEO punch (starting at $299/year). Check My Links is a Google Chrome extension that ensures your links on both internal and external web pages work. For instance, if you were to search for a term on Wikipedia, Check My Links could tell you how many links that Wikipedia page has and how many of those links are broken.
SpyFu allows users to find the most profitable keywords used by their competitors. It also shows competitors’ ad campaigns and their organic searches. The Basic plan, designed for beginners, is available free of cost. The https://seo-anomaly-content.online/italy/seo-anomaly-it-5/ Premier plan designed for professional websites is open for 30 days of a free trial.
- It provides plenty of handy data about websites, such as the number of site visits, traffic sources, and location demographics.
- The free version is likely enough if you’re just starting out with a single website as you’re limited to 500 URL, or page, crawls.
- You can get started with Semrush with a seven-day free trial.
- With Google’s ever-changing algorithm, having a few different SEO tools in your arsenal is essential as they are used for various things.
- To its credit, Semrush understands its platform requires some user training.
The HubSpot Customer Platform

If you’re on a budget, most https://seo-anomaly-hub.online/italy/seo-anomaly-it-3/ of these tools have free features or trials you can play around with. Screaming Frog is considered one of the best SEO tools online by experts. They love how much time they save by having this tool analyze your website super fast to perform site audits. In fact, every person we spoke to said that the speed at which Screaming Frog gives you insights was faster than most SEO tools online. This tool also informs you of duplicate content, errors to fix, bad redirections, and improvement areas for link building. Their SEO Spider tool was considered the best feature by top SEO experts.